No matter how modern and tech savvy the world gets, there is nothing like a good newspaper or magazine. Even though many audio and video methods for marketing have come into play, there is still a set of people who would enjoy a good read while having their morning tea or coffee. They could also be reading the news online through news websites; hence the importance of printed advertising will never be less. So here are some of the advantages of using them.
1. Low cost
Printed media can be cheaper compared to others. It’s just a matter of choosing the correct words and phrases and you are good to go. Prices could vary according to the method you choose. Flyers could be cheaper than putting up a billboard, so be mindful on that.
2. Brief message
Unlike in a film production in Singapore, you do not have much time to tell out what you need to tell. The life of a printed advertisement is its colours, images and most importantly tag line. You may have put your ad up on a billboard, newspaper, flyer or any other media, what you need to remember is that you have very little time to catch the eye of the customer. People hate reading long texts and hence you should always keep your phrases short.
3. Reach out to target market
If your product is meant for a certain age group, you could post your advertisements on specific newspapers and magazines. For example, if you are a seller of gym equipment, you’d better post an ad on a fitness magazine since that is where your target customer base is.
Putting up a billboard means that you will be approaching thousands of people at the same time. This is another advantage since simultaneous viewing leads to less time consumption. Also, here not only the target market, but everyone would see it and hence would spread the word easily.
Unlike video marketing on television and websites, which would flash before the eye and disappear, printed ads would remain where it was for a long period of time. People look for that assurance factor and hence printed ads are the most reliable of them all.
6. Higher response
Magazine ads generate the best results of all time when it comes to printed advertising. Since magazines are knows to be high-end reading material such as Forbes, people have a conception that such a quality magazine would not let out advertising space for low quality products and that the magazine trusts the said product and the company. This is also very important when it comes to brand building.